Usability, UX, and SEO

USABILITY TEST

I conducted a usability test for UnionStation.org for my Web Publishing class in the fall of 2015. I determined potential problem areas, connected them to Jakob Neilsen’s Heuristics, and provided recommendations for improvement.

SEARCH ENGINE OPTIMIZATION

I analyzed SportsAuthority.com’s current SEO practices and offered recommendations¬†for improvement. I worked with a partner, Nathan Matt. I completed the keyword research, current traffic analysis, link popularity research, and content analysis portions of the report.

SUCCESS FACTORS OF A WEBSITE

I analyzed Autoweek.com’s design elements and popularity in comparison with AutomobileMag.com in order to determine if Autoweek.com was a successful website for my Web Publishing class in the fall of 2015.

 

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